Al Lara brings his many years of experience in marketing and safety in the Oil and Gas Industries throughout North America and the Middle East region, with a strong emphasis on customer loyalty to the mPower team. He attended Sul Ross State and Odessa College for Marketing and Fire technologies.

What are you most excited about as you step into this new role as the Regional Sales Manager?

I’m most excited about the opportunity, to be able to grow and build my network and my ability to identify new markets plus opportunities.

What makes working in the Permian Basin unique compared to other markets?

A fast-moving environment where timing and adaptability to deliver matter a lot more than any steadier markets.

What motivates you to continue to grow and evolve in your career?

I’m naturally interested in how things work—markets, customers, teams. That pushes me to ask better questions, challenge assumptions, and stay open to new approaches instead of getting comfortable doing things the same way.